When buying backpacks or rucksacks there are so many different types and styles that it’s difficult to choose.  Personally my preference would be for a good lightweight. but strong product that ‘does what it says on the tin’, carrying everything required easily and efficiently.

Children however tend to be ‘brand led’, demanding the latest designer products, such as Nike, Berghaus etc.  However prices for Berghaus rucksacks are very expensive, some priced at around $200 or more.  These are made from top quality materials, evenly stitched and finished off, with many internal zips and pockets.

On the other hand, cheaper brands such as Regatta sell rucksacks very similar in design and style to Berghaus and Nike.  Their prices are much more affordable, starting at just over $40.  These styles are similar to more expensive products, with concealed zips and fasteners.  From a distance it would be impossible to detect whether the rucksack was expensive or not.

As most bags are very similar in design I would not be influenced by brand name, it would be price for me.